The Semex Alliance, a global leader in international bovine genetics, is pleased to announce an enhancement to its corporate structure, streamlining our leadership framework within a global focus, while taking steps to fulfill our objectives through an expansion of our marketing division.
Effective immediately, all aspects of our marketing will be under one roof within our corporate structure with Brad Sayles taking on an a new leadership role within the executive team as Vice President, Global Marketing. Brad will oversee all aspects of Semex’s product marketing, programs, pricing, branding, promotion and communication on a global basis. Brad will lead the Marketing Department to ensure all aspects of global Semex marketing closely align with the strategic corporate objectives and initiatives. Brad joined the Semex Alliance in November 2007 as Director of International Sales & Business Development, Western Europe, Scandinavia, Australia & New Zealand, and will continue to service these key clients in addition to his marketing leadership responsibilities.
Brad has a lifetime of industry experience beginning as a Sire Analyst for United Breeders and leading Semex’s Jersey sire procurement. Brad’s leadership roles continued through the Semex family, being named Marketing Manager at Gencor, a Semex Alliance partner, developing leading edge programs and services for its producers while managing all marketing and product support staff. Brad also served as Marketing Manager at Holstein Canada, initiating highly successful business development and growth programs for both the domestic and international markets before returning to the Semex family.