Company News

EASTGEN UPDATE - JULY 2020

Avoid Common Semen Handling Mistakes: It is important to follow recommended protocols to maximize the viability of sperm. Failure to follow recommended procedures for removal, thawing and gun loading results in damaged ... Read More...

EastGen Expands Speaker Series to Include Educational Modules

EastGen is pleased to announce that our first education module is now available in the EastGen 4-H Speaker Series. This module is presented by Brian Carscadden and walks 4-H members through effective judging reasons.  Brian is a 4-H Alumni who is recognized as one of the most respected and highly regarded judges in the world.
This recorded module is available at the link below: https://attendee.gotowebinar.com/record.../6460395381271165697
More Speaker Series presentations and details can be located on EastGen's Youth Programs page:  CLICK HERE ... Read More...

EastGen Speaker Series

Agricultural Advocacy 101 - Standing Up For Your Industry Looking for content for your next 4-H meeting? We are pleased to announce our second online live event in our 4-H Speaker Series:   We're going LIVE on June 22, 2020, at 7:30 p.m. with Andrew Campbell, Fresh Air Media and Kelly Daynard, Farm & Food Care Ontario, who will focus on giving 4-H members tools, tips and resources for communicating with confidence about farming while ensuring public trust and confidence in our food system.    Sign up today! Please forward this link to all of your members to sign up individually. This registration is a 1-Step Process.  REGISTER HERE    Please watch for additional resources available to 4-H clubs from EastGen coming soon: - Pre-recorded instruction segments from industry experts. ... Read More...

EASTGEN UPDATE - JUNE 2020

We understand that 4-H across Canada looks different this year. Through the many challenges and changes that COVID-19 has presented, our unparalleled commitment to youth has not changed. In 2020, we ... Read More...

EastGen Speaker Series

EastGen is excited to welcome 4-H members, leaders and parents to our first live meeting in our 4-H Speaker Series TONIGHT! A very special thank you is extended to Michael Barrett, CEO of Gay Lea Foods Co-operative, Mike von Massow, OAC Chair in Food System Leadership, University of Guelph and Senator Robert Black for their overview of the food supply chain in Canada and how it has been impacted by COVID-19. We look forward to this live event at 7:30 p.m.           ... Read More...

Semex's Storied Val-Bisson Doorman Passes Away

Semex is saddened to announce the passing of one of the most globally popular sires of our time, Val-Bisson Doorman.   A one-of-a-kind bull, Doorman was one of the first bulls to greatly benefit from the advent of genomics. His non-genomic parent average gave him modest PTAT and GTPI figures, at breed average. But, with his genomic information, he was released as a proven sire in December 2015 at +4.59 PTAT with a +2439 GTPI, +4.2 PL and a low 2.51 SCS. This, with a pedigree virtually laced with Holstein royalty including Goldwyn, Prelude, Blackstar, Chief Mark, Shottle, Rudolph and Starbuck, it seemed Doorman was born to be the modern transmitter of elite type and show style.   "From the moment we introduced him as a Genomax® and Immunity+® sire, he was extremely popular - to the point that even though he was a good producer, he simply could not meet the extreme demand," says Brad Sayles, Semex Chief Operating Officer.   What truly lit the fire in Doorman sales, however, were his daughters. Initially breeders loved their calves and then came back wanting to use him again and again as his milking daughters arrived. With too many Grand Champions and Premier Sire awards to list, breeders everywhere appreciated his dominance regardless of venue or nation - Doorman was the modern Sire of Champions, a legacy to be felt for years upon years to come.   For more information on Semex please visit www.semex.com ... Read More...

Face Masks and Hand Sanitizer Added to our Product Line-Up

We now have Hand Sanitizer and Face Masks available through our EastGen Sales Representatives and our new Online Store. We are offering you a new option for ordering supplies with ease. https://store.eastgen.ca/ ✅Purchase EastGen farm products with your phone,  tablet or computer ✅Bill your EastGen account or use a credit card for purchases ✅Choose simple delivery through our EastGen sales network or Purolator ... Read More...

Introducing the EastGen Speaker Series

Looking for content for your next 4-H meeting? We are pleased to announce our first online live event in our 4-H Speaker Series: We're going LIVE on May 25, 2020, with Michael Barrett, CEO of Gay Lea Foods Co-operative, Mike von Massow, OAC Chair in Food System Leadership, University of Guelph and Senator Robert Black. This meeting will give 4-H members an overview of the food supply chain in Canada and how it has been impacted by COVID-19. This session will help our 4-H'ers understand the recent news headlines about the supply of milk, meat, grains and fruits and vegetables. We encourage Dairy, Beef and all 4-H clubs to join us as we learn more about how food gets from "farm to the fork" and how the industry is addressing current challenges. ⬇️⬇️⬇️ Sign your club up today! Leaders can sign-up all of the club members. Please indicate how many will be participating. https://www.eventbrite.com/e/105026753848 Please watch for additional resources available to 4-H clubs from EastGen coming soon: - Pre-recorded instruction segments from industry experts and additional live events ... Read More...

From Farm to Food Banks

As a Canadian, farmer-owned company, we care about and invest in the communities that we live and work in. At this time of need, we feel the responsibility to use our resources to assist those who need help to access food as we navigate through the impacts of COVID-19. For every dose of semen purchased from the sires listed below, we will donate $1.00 to assist food banks in their efforts to relieve hunger and support families in need within our communities. We thank our farmer-owners for your essential service each and every day as you meet the growing demand to feed Canadians in a time of crisis. #weareallinthistogether We will donate $1.00 from the sale of these sires to feed Canadians in need. Promotion runs until May 31, 2020. ➡BOLDI V GYMNAST ➡CROTEAU LESPERRON UNIX ➡SILVERSTREAM PORTER ➡SIEMERS DARWIN ➡BENNER BARDO ➡MCINTOSH CALMAC SIDEROAD ➡STANTONS ADAGIO-P ➡LEBOLD DREAMVIEW MILANO ➡COMESTAR LAUTRUST ➡OH-RIVER-SYC CRUSHABULL ... Read More...

EASTGEN UPDATE - MAY 2020

FROM FARM TO FOODBANKS - At this great time of need, we are helping food banks respond to COVID-19. $1 FROM EACH DOSE WILL BE DONATED TO FEED THOSE IN NEED. As a Canadian, farmer-owned company, we care about and invest in the communities that we live and work in. At this time of need, we feel the responsibility to use our resources to assist those who need help to access food as we navigate ... Read More...