Company News

EastGen Evolving Together-Customer Appreciation Lunch at Canada’s Outdoor Farm Show 2025 – EastGen is proud to be a featured exhibitor in the Dairy Innovation Centre at Canada’s Outdoor Farm Show (COFS) 2025, where it will officially unveil its refreshed brand identity. This milestone reflects EastGen’s continued evolution as a progressive partner delivering to livestock producers across their service area. As part of this celebration, the company will host the Evolving Together-EastGen Customer Appreciation Lunch on Thursday, September 11 from noon to 1:00 p.m., featuring a complimentary serving of milk and beef on a bun—in honour of the farmers who proudly produce these cornerstone agricultural
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Beef Producer Brings High-Tech Monitoring to the Pasture - After 15 years of researching herd monitoring systems, Will and Nancy chose to install SenseHub®, supplied by EastGen. Their motivation? Eliminate the need for a herd bull and improve heat detection and overall reproductive management. “With the cost of bulls today, it really penciled out for us to sell the herd bull and go straight AI,” says Will. “SenseHub gives us better data to make targeted mating decisions, especially with corrective matings and embryo transfers.”
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Un producteur de boeuf intègre un suivi de haute technologie au pâturage - Après 15 ans de recherche sur les systèmes de suivi des troupeaux, Will et Nancy ont choisi d’installer SenseHub® offert par EastGen. Leur motivation? Éliminer le besoin d’un taureau d’étable et améliorer la détection des chaleurs et la gestion globale de la reproduction. « Compte tenu du prix
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Neogen Corporation and Semex announced today their partnership to deliver Semex’s Immunity Technology as part of Neogen’s Igenity® Select genomic test for dairy producers. This partnership adds value to the genomic test, resulting in healthier herds, reduced antibiotic use, increased profitability, and a stronger dairy industry. 

Immunity Technology has a well-established reputation for helping producers select genetics that will improve the health of their dairy herds. With this licensing agreement, Igenity Select users will join Semex Elevate clients in being able to utilize Immunity to drive important breeding and selection decisions for healthier Holstein cattle.

“The launch of the Immunity Technology as part of Igenity Select marks another milestone in the Igenity brand’s mission to bring valuable genomic data to the cattle industry,” says Tom Schultz, Neogen Head of Livestock, US/Canada. “Dairy producers have a strong commitment to the well-being of their animals, and we are excited to provide this important information to our customers to aid in the advancement of animal health.”

“By combining the highly heritable immune response technology with disease incidence data, the Immunity Technology has proven to outperform any other health index available globally,” says Jay Shannon, Vice President, Semex Solutions. “This partnership with Neogen expands the footprint of dairies taking advantage of Immunity to accelerate their progress in developing healthier and more resilient dairy animals.” 

For more information on the Immunity Index, please visit www.semex.com/immunity  
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“EastGen!” — A Name That Says It All | A Total of 502 Competitors in Four 2025 Events. It’s incredibly rewarding when youth, chaperones, and parents alike refer to our annual summer programs with a single word: “EastGen!” That kind of recognition speaks volumes about the impact these events have on the next generation of agricultural leaders. This July, EastGen proudly hosted its 2025 youth events under the theme “Proud to Be Canadian and to Support Our Dairy
Industry.” In a
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C’est extrêmement gratifiant quand les jeunes, les accompagnateurs et les parents décrivent nos programmes d’été annuels en un seul mot : « EastGen! ». Ce genre de reconnaissance en dit long sur l’impact de ces événements sur la prochaine génération de leaders agricoles. En juillet, EastGen
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Semex is pleased to announce that Ryan Lett will succeed David Mayo as General Manager of Semex New Zealand, coinciding with David’s retirement on June 30, 2025

A well-respected industry leader, David began his work at Semex as the Semex Australia Area Manager for NSW and Queensland in 1996. In 2002, following the acquisition of the New Zealand market, David was appointed Market Development Manager, assuming a dual role between the two countries. In 2015, he became General Manager of Semex New Zealand, a position he has held to this day. Additionally, he served as General Manager of Semex Australia following the retirement of former General Manager Jim Conroy in 2018, a role he held until 2022.  

David’s extensive leadership helped build the market for Semex in both New Zealand and Australia, as he assembled and managed strong, enthusiastic teams. Reflecting on his time at Semex, David says, “Semex is and always has been a tremendous company to work for. The team environment created by its leadership has always been a highlight for me, along with the great people I have worked beside on a day-to-day basis.”

Ryan Lett succeeds David as General Manager in New Zealand, bringing over 14 years of experience with Semex and the New Zealand team. He initially served as a Product Support and Area Manager, then transitioned to North Island Manager, and in 2021, he was named National Sales Manager. 

During his tenure, Ryan has worked closely with the New Zealand team and received mentorship from David Mayo and Jim Conroy, the former General Manager of Semex Australia. Ryan is excited to continue delivering Semex’s progressive solutions and genetics to this growing market.  

“David has contributed a tremendous amount to the development and current success of Semex New Zealand,” says John McDougall, ... Read More...

As passionate breeders, Ryan and Laura Parish of Ryla Holsteins in Lindsay, ON, saw purchasing Semex embryos as a cost-effective way to access not only high-index genetics but also deep, established cow families. “Our goal is to bring in unique, niche genetics that complement the strong traits of our herd – health,
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