Company News

EastGen Showcase Embryo Jackpot A True Reflection of the Generosity of Local Breeders

The 2013 EastGen Showcase in Spencerville will once again feature a variety of exciting Embryo Jackpot Prizes thanks to 13 Eastern Ontario Holstein and Jersey breeders. The Jackpot Prize Embryos are awarded to one winner whose name is drawn at random from each of the three Showmanship and five conformation classes at the Showcase. This year’s group of embryos are of excellent quality, making a welcome high-quality addition to any herd. EastGen Regional Sales Manager Chantal Charette comments “Our EastGen Sales Representatives have made a great effort to work with breeders and source these elite embryos. I am very impressed with the generosity of our local breeders and their support for our 4-H youth. We have an excellent selection of embryos with tremendous pedigrees this year.” Our 2013 Embryo Jackpot list grew so quickly this year, three embryos will be featured at the EastGen Challenge-East in Markham. Special thank you to Warren McIntosh of Glengarry Stock Farms, Apple Hill, ON, Evan Porteous of Harmony View Holsteins, Winchester, ON, and the Snowdon Family of Snowdame Farms, Merrickville, ON for donating elite embryos that will be included in the Jackpot Prizes in Markham. As a result of this tremendous support, the EastGen Showcase will include a Silent Embryo Auction during the event for the third year.
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Versteeg Joins Semex As Sales & Product Specialist

Semex is pleased to announce Benjamin Versteeg will be joining Semex as a Sales & Product Specialist effective June 24, 2013.
In this role, Benjamin will report to Jay Shannon, Global Dairy Solutions Manager, and will be providing business design support for the Semex genetic herd management tools, as well as supplying valuable sales and product support for our global semen and embryo business.
“As Semex develops and delivers more innovative solutions to dairies worldwide, our team supporting those tools is also growing,” says Shannon. “We believe it is essential to have a client-focused team, developing custom-fit solutions that serve our customers’ vast needs. Ben brings youth, energy and creativity to this role, and his open-minded approach will be instrumental to ensure our tools are designed with the end user, the dairyman, in mind.”
Benjamin attends the University of Guelph and will graduate in December 2013 with a bachelor of arts (honours) in food, agriculture and resource economics. While at university Benjamin has been President of his OAC (Ontario Agricultural College) Class, was a member of the Canadian Agri-Marketing Association Student Team and has participated at an executive level with both the residence council and the OAC Leadership Conference.
Additionally, Benjamin has a lifetime of experience in the dairy industry, growing up on his family’s Charlottetown, Prince Edward Island freestall dairy under the Red Oak prefix. On the dairy, Benjamin is actively involved in genetic and livestock marketing, as well as farm financing and planning.
Benjamin is conversational in French, and has been actively involved in the Prince Edward Island 4-H program, serving as a summer assistant and camp counselor, as well as his local Rotary Youth Parliament and the National Student Commonwealth Forum.
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Semex CEO Paul Larmer Named Royal Board of Directors Vice President

Recently the Royal Agricultural Winter Fair Association held its 91st Annual General Meeting in Toronto, Ontario. At this meeting, it was announced that the Board of Directors had elected Paul Larmer to the role of Vice President of the Royal Agricultural Winter Fair for 2013.
Since 2009, Paul has been a valued member of the Fair’s Board of Directors, bringing decades of experience in the agriculture and food sector. Throughout his career, Paul has demonstrated strong leadership, management and strategic planning expertise. Paul has vast knowledge and expertise of the bovine genetics industry at a national and international level.
He has been an instrumental force in building the dairy industry in Canada. As a past General Manager of United Breeders, Paul worked closely with the Boards of Directors of United Breeders and Western Ontario Breeders to facilitate the merger and formation of Gencor in 1995 (known as EastGen today). Paul was also key in the formation of the Semex Alliance in 1997, where he currently holds the position of Chief Executive Officer, championing their growth as a global leader.
Paul is also a strong promoter of youth and has served on the Board of Trustees of the Ontario Youth Trust Fund, is a past chair of the Ontario 4-H Foundation and the OAC Alumni Association.
The Royal Agricultural Winter Fair Association is honoured that Paul Larmer has accepted this role of Vice President.
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CIAQ Celebrates 65 Years

Semex congratulates its owner Centre d’insémination artificielle du Québec (CIAQ) as they celebrate their 65th anniversary of service to dairy and beef producers. 
After a modest start in 1948, CIAQ pursued its own path over the years to become the largest enterprise of its kind in Canada with 300 employees and approximately 700 sires. In 1998, CIAQ became the property of three Quebec producer groups: the Fédération des producteurs de lait du Quebec (FPLQ), the Conseil québécois des races laitières inc. (CQRL) and the Conseil provincial des cercles d'amélioration du bétail inc. (CP CAB). 
It is therefore appropriate to celebrate this anniversary by highlighting the cattle breeders of Quebec who have supported the enterprise in its growth, in the improvement of its products and in the innovative of its services to be able to continually go farther in the genetic development of cattle herds and ensuring the profitability and sustainability for all dairy and beef producers in Quebec. Promotions and prizes for cattle breeders and young farmers will take place throughout the year as a great way to underline the event. CIAQ publications will provide all the details in order that everybody can participate. 
Our know how, the commitment of our employees and the loyalty of our clients represent just one of the pillars of CIAQ’s success, a rendez-vous with success that has been 65 years in the making. 
The 2013 year promises to be an excellent one for CIAQ and its clients. Since our first day 65 years ago, we have been motivated by the passion to serve our clients and to play a leading role in all projects which we have taken on. This is the reason why we will celebrate this anniversary year with the theme “As Passionate As Ever!”, a fitting slogan to inspire us to continue to pursue benefits for our producer clientele in the same fashion as in the past.
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Sponsor Canada-Australia Young Adult Exchange

Semex and Holstein Canada are proud to once again sponsor a young adult exchange program along with their Australian counterparts, Semex Pty. Ltd and the Victorian Branch of the Holstein-Friesian Association of Australia. This program offers a young Canadian the opportunity to experience the Australian dairy industry first-hand, and an Australian or New Zealand youth to travel to Canada and gain insight into our Canadian dairy industry. 
The 2014 exchange program to Australia involves exciting travel and educational opportunities for a young Canadian dairy enthusiast between the ages of 18 and 25. The successful candidate will spend approximately three months working on leading Holstein farms and artificial breeding centers in Australia beginning in January 2014 at Australia's International Dairy Week, and continuing through March 2014. 
Applications are available at www.semex.com and www.holstein.ca or by clicking here for a Canadian youth with a firm application deadline of August 1, 2013. The successful candidate will be contacted in August and publicly announced at the 2013 Royal Agricultural Winter Fair. 
For additional information please contact Brenda Lee-Turner at Semex or Janet Walker at Holstein Canada. 
Brenda Lee-Turner, Semex Marketing Communications Specialist 608-237-3883 • Fax: 608-223-9492 www.semex.com • bturner@semex.com 
-or- 
Janet Walker, Holstein Canada Market Development & Young Adult Coordinator 519-756-8300 ext 267 • Fax: 519-756-5878 www.holstein.ca • jwalker@holstein.ca 
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Semex's Windbrook Passes Away

Semex regrets to announce that its popular sire 0200HO03501 Gillette Windbrook has passed away following an injury sustained in his pen.  Since his release in December 2010, this FBI son has been in high demand worldwide. Evidence of this popularity is the unprecedented demand for his sons that are already being used extensively worldwide.  "We're certainly saddened to lose Windbrook early in his career," comments Brad Sayles, Semex Vice President Global Marketing. "He is testament to the power and diversity of the Semex lineup, being a ShowTime™ sire by FBI and from one of Canada's most popular and prolific cow families." "Semex is fortunate to have nearly a dozen Windbrook sons in our Genomax™ lineup with additional young sires in proving programs and in waiting," says Sayles. "There is no doubt that the Windbrook story is just beginning."
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SEMEX ANNOUNCES IMMUNITY+® SIRES: OFFERING DAIRYMEN A GENETIC OPTION FOR NATURAL DISEASE RESISTANCE

All dairy producers want more healthy cows. The challenge has been that until today, health traits have been very difficult to improve genetically. For over a decade, Semex has been supporting immune response research at the University of Guelph in Canada under the direction of Dr. Bonnie Mallard, BSc (Agr), MSc, PhD, Professor Immunogenetics, Department of Pathobiology. This research has resulted in a new product at Semex known as Immunity+™ sires. With heritability comparable to productivity traits, Semex’s Immunity+ sires will produce cattle with a broad based resistance to the bacterial and viral based pathogens that cattle are exposed to on a daily basis. Additionally, their daughters will produce colostrum that passes on more antibodies and they will respond better to vaccination protocols. “This is an industry first. And, Semex is proud to exclusively offer a product that will dramatically change the way our clients look at developing their own operation’s genetic strategies,” says Brad Sayles, Semex Vice President Global Marketing. “Producers know that some cows just go unnoticed…. They don’t get sick, they don’t cause problems and they don’t cost producers extra money. We’re excited to be the exclusive genetic company globally to offer this product, and to deliver a new solution for disease control to the marketplace.” For more information on Semex, Genetics for Life, Immunity+ sires or any of Semex’s brands visit: www.semex.com
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SEMEX ANNOUNCES IMMUNITY+® SIRES: OFFERING DAIRYMEN A GENETIC OPTION FOR NATURAL DISEASE RESISTANCE

All dairy producers want more healthy cows. The challenge has been that until today, health traits have been very difficult to improve genetically. For over a decade, Semex has been supporting immune response research at the University of Guelph in Canada under the direction of Dr. Bonnie Mallard, BSc (Agr), MSc, PhD, Professor Immunogenetics, Department of Pathobiology. This research has resulted in a new product at Semex known as Immunity+™ sires. With heritability comparable to productivity traits, Semex’s Immunity+ sires will produce cattle with a broad based resistance to the bacterial and viral based pathogens that cattle are exposed to on a daily basis. Additionally, their daughters will produce colostrum that passes on more antibodies and they will respond better to vaccination protocols. “This is an industry first. And, Semex is proud to exclusively offer a product that will dramatically change the way our clients look at developing their own operation’s genetic strategies,” says Brad Sayles, Semex Vice President Global Marketing. “Producers know that some cows just go unnoticed…. They don’t get sick, they don’t cause problems and they don’t cost producers extra money. We’re excited to be the exclusive genetic company globally to offer this product, and to deliver a new solution for disease control to the marketplace.” For more information on Semex, Genetics for Life, Immunity+ sires or any of Semex’s brands visit: www.semex.com
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Semex Graduates Two Robot Ready® Sires

Semex's Robot Ready™ index is a revolutionary tool, and is an index specifically designed to match the needs and pace of today’s ever-changing dairy industry. Semex’s senior geneticists have created this index to identify code 200 bulls that will sire daughters possessing traits that are profitable in automated environments. Animal productivity, disease resistance and also the functional type traits that are highly correlated to milking ease are all considered in this index. New releases to the program following the April proof round include include these progeny proven sires: 0200HO05843 GEN-I-BEQ TOPSIDE 0200HO05868 TWIN-SPRUCE FACEOFF For more information on Robot Ready™ sires or any of Semex’s growing suite of programs designed to increase real dairy profitability, please visit www.semex.com
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Put Tomorrow's Best Genetics To Work Today With Semex Genomax® Sires

Semex's main goal in using genomic selection and offering our Genomax™ product has been to increase both the number and diversity of elite bulls available to our clients. This allows Semex customers worldwide to make the most genetic progress and ultimately profit within their own herds. Through a careful selection process Semex offers the best genomic tested young sires available today. These sires are those that top the rankings, whether you’re looking for LPI or TPI and feature young sires that are the best for: Net Merit; TPI; LPI; Type; Calving Ease. Semex additionally offers sexed genomic bulls known as Genomaxx™ sires. These newly released Genomax™ sires are truly standouts with unlimited potential, ready to give you tomorrow’s genetics today: 0200HO03742 AMMON-PEACHEY STANTON 0200HO02749 D-K-SILK SYMBOL 0200HO02783 DANHOF DETROIT 0200HO07471 DENMIRE MERCHANDISE 0200HO06353 LEOTHE DEXTERMAN 0200HO06319 LOOKOUT P LAST CHANCE 0200HO02644 MISTY SPRINGS SMOKIN 0200HO02751 MORSAN MR METAL 0200HO02759 MR CHASSITY COLOSS 0200HO06343 OLSZEWSKI SMORE 0200HO06230 PELLERAT MOON 0200HO02791 RUGG-DOC ARTFUL 0200HO02776 STANTONS DEFINE 0200HO02770 SULLY HART MERIDIAN 0200HO02731 VER-HAGES TT SHOWDOWN 0200JE09827 SUNSET CANYON ADAM 0200JE00183 SUNSET CANYON DAVID 0200GU00402 LANG HAVEN NINJA For more information on Genomax™ sires and how to effectively put genomics to work in your herd click here and read 'The 30-60-90 Rule In Breeding Cattle'. Semex has a growing suite of programs designed to increase real dairy profitability, please visit www.semex.com or contact your local Semex representative today for additional information!
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