Company News

EastGen UPDATE - October 2018

Genomically tested embryos provide extreme genetic value! If you could generate a 3300 LPI or higher calf from a 2000 LPI heifer, you would essentially be short-cutting about four generations of genetic improvement. So how can you do it? Genomically tested embryos are an important tool available through EastGen. Many of the embryos we ... Read More...

Board of Director - Call for Nominations

EastGen members in zones 1,4,7 and 10 are invited to submit for a Director in their respective Zone for a three year term. ... Read More...

Semex Giving Away Two Calves Genomically Tested For Immunity At World Dairy Expo

The best giveaway at World Dairy Expo is healthier than ever! Semex is breaking ground once again by giving away two heifers that are genomically tested to be high immune responders.

“We all know that a healthier herd is a more profitable herd,” says Michael Hurst, Semex Director, US Sales & Business Development. “And this year at our tent, we’re actually giving away two high GTPI heifers that have been genomically tested to be more resistant to disease. They’re healthier than other calves and their genomics proves it. We’re the only company that has this test and the only exhibitor at World Dairy Expo that can literally give you a healthier herd…. All you need to do is come and enter!”   

Launched in early 2018, Semex’s Elevate™ program is a genomic testing program that is unique in many ways, including that it is the only test that offers an Immunity female test. This means producers no longer have to guess which cows are their healthiest. Instead, Elevate helps tailor their breeding program with both genomic information and Immunity results, making faster genetic progress towards a stronger, more disease resistant herd.

“We used Elevate for our own testing,” says Paul Krueger, VP, Global Key Account & Solutions Strategy. “The results are easy to follow, with a designation of low, medium or high for Immune Response. These heifers were high responders, meaning they’re more resistant to common diseases. Stopping by the Semex Tent at World Dairy Expo and entering to win one of these calves could be just the start of a healthier herd for you with Semex!”

Enter to win one of these calves at the Semex Tent during World Dairy Expo, join us for hospitality from 5:00-7:00 pm on Thursday and Friday nights, with a live calf draw at 6:00 pm both nights. Winners need not be present to ... Read More...


Semex is pleased to announce the appointment of two individuals to key positions within the organization:

Matthew McCready has accepted the role of Director, International Sales & Business Development, effective September 10, 2018
Peter Van Beek has accepted the role of Key Account Manager, effective September 1, 2018

Reporting to Drew Sloan, Vice President, International Sales, Matthew McCready will lead Semex’s Asian business unit, providing leadership for the ongoing development of our product portfolio, including both Semex’s genetic products and solutions.

“We look forward to Matt contributing to our growth and profitability in these key markets,” says Sloan. “This market, including China, is key to Semex’s future. His passion for connecting with clients and global marketing experience make him a valuable asset to our team.”

Most recently Matt was Director of Business Development, Hybrid Turkeys at Hendrix Genetics, leading their global marketing and working closely with global sales directors and region managers. Previous to that, Matt held several positions at PepsiCo Canada. A graduate of the University of Guelph with a bachelor of commerce, agriculture business, Matt comes from an agricultural background.

Reporting to Paul Krueger, Vice President, Global Key Account & Solutions Strategy, Peter Van Beek will be the lead key account management resource for all of Semex’s European sales teams. Peter will have a hands-on role in our key account strategies and will serve as Semex’s technical expert, working closing with our sales teams to provide our clients with custom solutions.

Peter is excited to return to the AI business after managing a portfolio of calf milk replacers for Nukamel. Previous to that, he was an International Sales Manager and International Elite ... Read More...

Healthy Cows Lead To Healthy Returns: A Visit With Lloyd & Daphne Holterman

Paul Meyer, Westgen Sales & Marketing Manager

Rosy-Lane Holsteins LLC in Watertown, Wisconsin, USA was all about health traits long before most people talked about selecting for healthier cows. And, while the US was focusing on TPI (jokingly referred to by Lloyd in those days as being synonymous with tall, pretty and infertile cows) as the way to improve longevity, Lloyd and Daphne Holterman began blazing their own trail, breeding cows that worked for them, and keying in on a brand new genetic trait called Productive Life (PL) and shortly thereafter, Daughter Pregnancy Rate (DPR).

After all, says Lloyd, “You need to select directly for the traits that make cows last,” as opposed to indirectly via type traits. Becoming a NM$ enthusiast, Lloyd’s pursuit of profitable cows was based on using his own on-farm data to guide selection decisions. Today, most of the rest of the world has caught up to this philosophy and the importance of health traits within a breeding goal. Still, with a big head start, clearly it is immensely satisfying for Lloyd to have AI companies and individual breeders interested in top ranked genomic animals from his herd.

It was 1992 when Lloyd first opted for the road less travelled; that proverbial fork in the road. For many years he continued to work within his own breeding program, selecting the types of bulls that worked for him. With bulls like Manfred, Oman, Lynch and Ramos, he blazed his own trail. Increasingly, this led to disappointment during classification visits where his kind of cows, the kind that worked best at Rosy-Lane, were often not appreciated. However, the health traits he focused on steadily improved. This selection philosophy, along with his diligent focus on management, netted enviable results. With death losses now typically in the 3% range, a culling rate hovering around 20% and somatic cell counts averaging just over 100,000 on his 1,000 ... Read More...

EastGen UPDATE - September 2018

Elevate your genetics with our new industry leading genetic selection tool.  At EastGen, we are committed to offering you the strongest genetic and reproductive consultation and technology services to elevate the health and profitability of your herd. EastGen’s new Elevate program gives you a tool to make confident mating and culling decisions on a whole-herd basis while gaining valuable genetic progress. This new low-cost genomic testing program is ... Read More...


Semex is pleased to announce that Jacob Leum has joined the Semex Team as the Jersey Product Development Lead effective August 1.   Reporting to Jay Shannon, Director, Genetic Programs & Solutions, Jacob will implement and monitor Semex's Jersey product strategy, aligning with changing international market demands. Additionally, he will work with the Product Development Team to develop long-term relationships with genetic suppliers globally, coordinate Semex's internal female program and provide integral product support to foster sales worldwide.   "Jacob brings both the knowledge and passion for the Jersey breed we've been looking for," says Shannon. "We're excited to have him join our Product Development Team and lead our growing Jersey product lineup. As Semex's global client base continues to grow, so does the demand for more great Jersey bulls. Jacob is the ideal candidate to meet this growth and propel our 200JE lineup further!"    Most recently, Jacob was the US and Canadian Business Development Manager for Evolution International, a French AI company. In this role, he developed the organization's first North American sales network, built relationships with associations, finalized research partnerships and developed key infrastructure for additional employees. Previous to that, he was Accelerated Genetics' Jersey Marketing Specialist, linking the marketing, sales and genetics teams to maximize communication flow and effectiveness. A lifetime Jersey enthusiast, Jacob grew up on his family's Jersey farm before receiving his animal science degree with an emphasis in dairy and minor in political science from the University of Wisconsin-Platteville.    ... Read More...

Immunity+: A Trait With No Equal

Born from the need to finally solve on-farm disease, Immunity+’s +20 years of scientific research at the University of Guelph in Canada, and additional five years of real world, on-farm data tell us that Immunity+ is a trait with no equal.   “It really is a unique trait that does not change proof round to proof round,” says says Dr. Steven Larmer, Semex Dairy Solutions Coordinator. “Once a bull is tested and designated Immunity+ it never changes. That’s it. He’s Immunity+ forever.”   At 30% heritable, and with data collected from over 35 large, commercial herds that analyzed 30,000 cows and 75,000 heifers, the results spoke for themselves.   “Immunity+ has no equal,” says Larmer. “We saw reductions in every major disease seen, ranging anywhere from 5-20% in animals by Immunity+ sires. Most often it was mastitis, lameness and mortality.”   Five years ago Semex answered the call of dairymen everywhere who wanted to breed more healthy cows with the launch of Immunity+, offering a true genetic solution to health traits. Since then dairymen around the world have seen for themselves the results of breeding healthier herds with Semex’s Immunity+ lineup.   “Worldwide dairymen are frustrated with how to best manage disease,” says Paul Krueger, Semex Vice President, US Sales & Global Marketing. “They want to know that what they’re  using as a method to improve their herd’s health is working, and that the goal posts aren’t changing. With Immunity+ they know what they’re getting and that it will not change. It’s proven both scientifically with the results to back it up. There is no equal when it comes to breeding for disease resistance.”   “Dairymen expect the best genetics ... Read More...

August 2018 Component Breed Highlights

Some more exciting news for our Component Breed enthusiasts including the launch of an outstanding new high LPI Genomax sire bred by local breeders Todd and Ron Visser of Visserdale Farms (Portland, Ontario). Visserdale Sutter comes from the "Selena" family which includes the famous "Selena 3" - the 2014 Wes McConnell Trophy winner for highest composite BCA. "Selena 3" was also a major contributor to the Visser family winning their Master Breeder Shield in 2015 ... Read More...

August 2018 Holstein Highlights

The great news never stops! Some really super new additions this round including the long-awaited arrival of the richly-bred KH Cinderdoor, Claynook Tonka and ABH Gentle. Our team has prepared an unprecidented list of ... Read More...