Company News

August 2020 Component Breed Highlights

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August 2020 Holstein Highlights

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EastGen’s Role and Responsibility - Navigating Through COVID-19

Since mid-March, EastGen has continued to monitor and follow the direction of Public Health officials and all levels of government in an effort to do our part to stop the spread of COVID-19. We want to continue to ensure that we are taking all reasonable precautions individually and collectively to keep our customers, staff and families safe and
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Avoid Common Semen Handling Mistakes: It is important to follow recommended protocols to maximize the viability of sperm. Failure to follow recommended procedures for removal, thawing and gun loading results in damaged
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EastGen Expands Speaker Series to Include Educational Modules

EastGen is pleased to announce that our first education module is now available in the EastGen 4-H Speaker Series. This module is presented by Brian Carscadden and walks 4-H members through effective judging reasons.  Brian is a 4-H Alumni who is recognized as one of the most respected and highly regarded judges in the world.
This recorded module is available at the link below:
More Speaker Series presentations and details can be located on EastGen's Youth Programs page:  CLICK HERE
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EastGen Speaker Series

Agricultural Advocacy 101 - Standing Up For Your Industry

Looking for content for your next 4-H meeting? We are pleased to announce our second online live event in our 4-H Speaker Series:  

We're going LIVE on June 22, 2020, at 7:30 p.m. with Andrew Campbell, Fresh Air Media and Kelly Daynard, Farm & Food Care Ontario, who will focus on giving 4-H members tools, tips and resources for communicating with confidence about farming while ensuring public trust and confidence in our food system.   

Sign up today! Please forward this link to all of your members to sign up individually. This registration is a 1-Step Process. 


Please watch for additional resources available to 4-H clubs from EastGen coming soon: - Pre-recorded instruction segments from industry experts.
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We understand that 4-H across Canada looks different this year. Through the many challenges and changes that COVID-19 has presented, our unparalleled commitment to youth has not changed. In 2020, we
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EastGen Speaker Series

EastGen is excited to welcome 4-H members, leaders and parents to our first live meeting in our 4-H Speaker Series TONIGHT! A very special thank you is extended to Michael Barrett, CEO of Gay Lea Foods Co-operative, Mike von Massow, OAC Chair in Food System Leadership, University of Guelph and Senator Robert Black for their overview of the food supply chain in Canada and how it has been impacted by COVID-19. We look forward to this live event at 7:30 p.m.
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Semex's Storied Val-Bisson Doorman Passes Away

Semex is saddened to announce the passing of one of the most globally popular sires of our time, Val-Bisson Doorman.
A one-of-a-kind bull, Doorman was one of the first bulls to greatly benefit from the advent of genomics. His non-genomic parent average gave him modest PTAT and GTPI figures, at breed average. But, with his genomic information, he was released as a proven sire in December 2015 at +4.59 PTAT with a +2439 GTPI, +4.2 PL and a low 2.51 SCS. This, with a pedigree virtually laced with Holstein royalty including Goldwyn, Prelude, Blackstar, Chief Mark, Shottle, Rudolph and Starbuck, it seemed Doorman was born to be the modern transmitter of elite type and show style.
"From the moment we introduced him as a Genomax® and Immunity+® sire, he was extremely popular - to the point that even though he was a good producer, he simply could not meet the extreme demand," says Brad Sayles, Semex Chief Operating Officer.
What truly lit the fire in Doorman sales, however, were his daughters. Initially breeders loved their calves and then came back wanting to use him again and again as his milking daughters arrived. With too many Grand Champions and Premier Sire awards to list, breeders everywhere appreciated his dominance regardless of venue or nation - Doorman was the modern Sire of Champions, a legacy to be felt for years upon years to come.
For more information on Semex please visit
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Face Masks and Hand Sanitizer Added to our Product Line-Up

We now have Hand Sanitizer and Face Masks available through our EastGen Sales Representatives and our new Online Store.

We are offering you a new option for ordering supplies with ease.

✅Purchase EastGen farm products with your phone,  tablet or computer
✅Bill your EastGen account or use a credit card for purchases
✅Choose simple delivery through our EastGen sales network or Purolator
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