Company News

Healthy Cows Lead To Healthy Returns: A Visit With Lloyd & Daphne Holterman

Paul Meyer, Westgen Sales & Marketing Manager

Rosy-Lane Holsteins LLC in Watertown, Wisconsin, USA was all about health traits long before most people talked about selecting for healthier cows. And, while the US was focusing on TPI (jokingly referred to by Lloyd in those days as being synonymous with tall, pretty and infertile cows) as the way to improve longevity, Lloyd and Daphne Holterman began blazing their own trail, breeding cows that worked for them, and keying in on a brand new genetic trait called Productive Life (PL) and shortly thereafter, Daughter Pregnancy Rate (DPR).

After all, says Lloyd, “You need to select directly for the traits that make cows last,” as opposed to indirectly via type traits. Becoming a NM$ enthusiast, Lloyd’s pursuit of profitable cows was based on using his own on-farm data to guide selection decisions. Today, most of the rest of the world has caught up to this philosophy and the importance of health traits within a breeding goal. Still, with a big head start, clearly it is immensely satisfying for Lloyd to have AI companies and individual breeders interested in top ranked genomic animals from his herd.

It was 1992 when Lloyd first opted for the road less travelled; that proverbial fork in the road. For many years he continued to work within his own breeding program, selecting the types of bulls that worked for him. With bulls like Manfred, Oman, Lynch and Ramos, he blazed his own trail. Increasingly, this led to disappointment during classification visits where his kind of cows, the kind that worked best at Rosy-Lane, were often not appreciated. However, the health traits he focused on steadily improved. This selection philosophy, along with his diligent focus on management, netted enviable results. With death losses now typically in the 3% range, a culling rate hovering around 20% and somatic cell counts averaging just over 100,000 on his ... Read More...

EastGen UPDATE - September 2018

Elevate your genetics with our new industry leading genetic selection tool.  At EastGen, we are committed to offering you the strongest genetic and reproductive consultation and technology services to elevate the health and profitability of your herd. EastGen’s new Elevate program gives you a tool to make confident mating and culling decisions on a whole-herd basis while gaining valuable genetic progress. This new low-cost genomic testing program is
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LEUM JOINS SEMEX AS JERSEY PRODUCT DEVELOPMENT LEAD

Semex is pleased to announce that Jacob Leum has joined the Semex Team as the Jersey Product Development Lead effective August 1.   Reporting to Jay Shannon, Director, Genetic Programs & Solutions, Jacob will implement and monitor Semex's Jersey product strategy, aligning with changing international market demands. Additionally, he will work with the Product Development Team to develop long-term relationships with genetic suppliers globally, coordinate Semex's internal female program and provide integral product support to foster sales worldwide.   "Jacob brings both the knowledge and passion for the Jersey breed we've been looking for," says Shannon. "We're excited to have him join our Product Development Team and lead our growing Jersey product lineup. As Semex's global client base continues to grow, so does the demand for more great Jersey bulls. Jacob is the ideal candidate to meet this growth and propel our 200JE lineup further!"   Most recently, Jacob was the US and Canadian Business Development Manager for Evolution International, a French AI company. In this role, he developed the organization's first North American sales network, built relationships with associations, finalized research partnerships and developed key infrastructure for additional employees. Previous to that, he was Accelerated Genetics' Jersey Marketing Specialist, linking the marketing, sales and genetics teams to maximize communication flow and effectiveness. A lifetime Jersey enthusiast, Jacob grew up on his family's Jersey farm before receiving his animal science degree with an emphasis in dairy and minor in political science from the University of Wisconsin-Platteville.
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Immunity+®: A Trait With No Equal

Born from the need to finally solve on-farm disease, Immunity+’s +20 years of scientific research at the University of Guelph in Canada, and additional five years of real world, on-farm data tell us that Immunity+ is a trait with no equal.   “It really is a unique trait that does not change proof round to proof round,” says says Dr. Steven Larmer, Semex Dairy Solutions Coordinator. “Once a bull is tested and designated Immunity+ it never changes. That’s it. He’s Immunity+ forever.”   At 30% heritable, and with data collected from over 35 large, commercial herds that analyzed 30,000 cows and 75,000 heifers, the results spoke for themselves.   “Immunity+ has no equal,” says Larmer. “We saw reductions in every major disease seen, ranging anywhere from 5-20% in animals by Immunity+ sires. Most often it was mastitis, lameness and mortality.”   Five years ago Semex answered the call of dairymen everywhere who wanted to breed more healthy cows with the launch of Immunity+, offering a true genetic solution to health traits. Since then dairymen around the world have seen for themselves the results of breeding healthier herds with Semex’s Immunity+ lineup.   “Worldwide dairymen are frustrated with how to best manage disease,” says Paul Krueger, Semex Vice President, US Sales & Global Marketing. “They want to know that what they’re  using as a method to improve their herd’s health is working, and that the goal posts aren’t changing. With Immunity+ they know what they’re getting and that it will not change. It’s proven both scientifically with the results to back it up. There is no equal when it comes to breeding for disease resistance.”   “Dairymen expect the best genetics possible,” says Krueger. “With Immunity+ there’s no worries. These bulls must pass the same stringent requirements we have for all 200 stud code sires. The difference is that these bulls have a unique, constant trait that makes them even ... Read More...

August 2018 Component Breed Highlights

Some more exciting news for our Component Breed enthusiasts including the launch of an outstanding new high LPI Genomax sire bred by local breeders Todd and Ron Visser of Visserdale Farms (Portland, Ontario). Visserdale Sutter comes from the "Selena" family which includes the famous "Selena 3" - the 2014 Wes McConnell Trophy winner for highest composite BCA. "Selena 3" was also a major contributor to the Visser family winning their Master Breeder Shield in 2015
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August 2018 Holstein Highlights

The great news never stops! Some really super new additions this round including the long-awaited arrival of the richly-bred KH Cinderdoor, Claynook Tonka and ABH Gentle. Our team has prepared an unprecidented list of
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EastGen UPDATE - August 2018

Genetic strategy has changed forever. What has changed in the market to make this happen? With the continued increase in fertility, sexed semen now has a place in every herd. Getting heifers from your best genetics just makes sense. No longer is genetic strategy just about matching the right sire to the right
cow. It’s now about
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EastGen UPDATE - July 2018

Learn more about Immunity+ from Semex's Global Dairy Solutions Coordinator Steve Larmer and be sure to mark your calendars for our upcoming Immunity+ Summer Event being held in Kemptville, Ontario. There is also lots of sire information and details about our Genetic Advisors, the 2018 Dairy Edge Event and
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EastGen Announces New Genetic Advisor

This designation recognizes staff who demonstrate a commitment to partnering with clients to achieve or exceed their specific genetic goals.

GUELPH, ONTARIO –In 2017 a Genetic Advisor designation was developed to meet the demands of the evolving role EastGen Sales Representatives have in genetic consultation. Recognizing that on-farm results are driven by strong reproductive consultation, genetic advice and new technology, the newly developed title is unique to EastGen.

Genetic Advisors receive this designation following a
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SEMEX'S ELEVATE™ PROGRAM DELIVERS FEMALE IMMUNITY+ TEST

Five years after the introduction of Immunity+®, the revolutionary, award-winning genetic technology that was developed by Dr Bonnie Mallard at the University of Guelph, Semex is taking the next step and bringing it to clients worldwide. With the Elevate program, Semex is now offering a genomic test that ranks and selects cows based on their genetic merit along with their Immunity+ genomic test results!   Immunity+ results speak for themselves with results achieved on large commercial herds comprised of 35,000 cows and 75,000 heifers being analysed for disease reduction. It was found that Immunity+ sired animals had anywhere from 2%-20% less disease, depending on which disease was analysed. The most significant reductions in this dataset were found in the traits with the biggest economic impacts, including a 20% reduction in cow mortality among the Immunity+ sired animals. Dairy producers worldwide have seen healthier herds as a result of using Immunity+ sires, resulting in less treatment costs, less drug and antibiotic use and less time spent dealing with sick cows. The introduction of Elevate only speeds up the process.   “With Elevate and its Immunity+ genomic test, producers no longer have to guess which cows are their healthiest,” says Gordon Miller, Semex Sr. Vice President, Sales & Business Development. “Instead, they’re able to tailor their breeding program with both genomic information as well as Immunity+ results categorized as high, average or low health. They’re able to make faster genetic progress towards a stronger, more disease resistant herd, reducing losses and drug use. Immunity+ heritability is 30%, similar to that of milk production. We’re excited for herd health gains that can be made by both identifying female health and utilizing Immunity+ sires!”   Currently available in Canada, the US, Germany and the UK, Elevate and its Immunity+ genomic test supplies Semex clients with the same information as other commercially ... Read More...