EastGen Evolving Together-Customer Appreciation Lunch at Canada’s Outdoor Farm Show 2025 GUELPH, ON – EastGen is proud to be a featured exhibitor in the Dairy Innovation Centre at Canada’s Outdoor Farm Show (COFS) 2025, where it will officially unveil its refreshed brand identity. This milestone reflects EastGen’s continued evolution as a progressive partner delivering to livestock producers across their service area.

As part of this celebration, the company will host the Evolving Together-EastGen Customer Appreciation Lunch on Thursday, September 11 from noon to 1:00 p.m., featuring a complimentary serving of milk and beef on a bun—in honour of the farmers who proudly produce these cornerstone agricultural goods.

“We’re evolving to meet the future head-on, with a focus on delivering innovation, partnership, and sustainable productivity,” said Brian O’Connor, General Manager of EastGen who will speak briefly at 12:30 p.m. on Sept. 11 during the lunch (day 3 of COFS). “Our new look represents the same trusted commitment with renewed energy for what’s ahead.”

A Glimpse into the Future of Dairy

The EastGen exhibit will also feature daughters of some of Semex’s most progressive sires, offering a compelling look into future-forward breeding strategies. This will be of particular interest to forward-thinking dairy producers looking to optimize herd genetics.

In addition, EastGen’s expanded product lineup, including recently introduced items available through local field staff or direct delivery, will be on display.

More Than Just Cows

At its core, EastGen is built on people and partnerships. Throughout the week, EastGen’s experienced team will be on hand to share insights into the science-backed genetic tools that help producers breed dairy cattle that are more efficient, longer lasting, lower methane emitters, and naturally more disease-resistant.

Visit EastGen at the Dairy Innovation Centre and see how innovation and service come together to drive the future of agriculture. Canada’s Outdoor Farm Show runs September 9–11, 2025 at Woodstock, ON. Learn more at outdoorfarmshow.com.

About EastGen

EastGen delivers comprehensive dairy, beef, and goat genetics solutions, along with advanced reproductive technologies, to over 8,500 producers across Ontario, New Brunswick, Prince Edward Island, and Newfoundland & Labrador.

Proudly Canadian and producer-owned for more than 75 years, EastGen is committed to the Betterment of Agriculture. With unmatched expertise, leading-edge innovation, and a farmer-first approach, EastGen helps producers achieve genetic and reproductive success—today and for the future.

Learn more at www.eastgen.ca.  For additional information please contact: Tara Reynolds, EastGen Marketing & Communications Specialist Tel.: 1-888-821-2150/519-821-2150 x252 or Email: tara.reynolds@eastgen.ca www.eastgen.ca 

Henria Holsteins Inc., Side Road 7, Conn, ON    8:30 a.m.    MAP

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EastGen's 2.5 day AI School is designed to help you understand and manage reproduction in your herd. EastGen experienced staff will moderate a diverse and intense agenda of reproductive management subjects.

EastGen AI School includes:

• Learning AI technique, semen handling, heat detection, estrus cycle, reproductive disorders and more
• Practice with real reproductive organs
• A look at the EYEBREED
• Extensive in-cow practice
• The EastGen AI Manual
• Refresher session on your farm with AI Instructor within 6 months after course

Course Information

• Day 1: 8:30am-3:30pm In Class
• Day 2: 8:30am-1:30pm In Cow Practice
• Day 3: 8:30am-12pm In Cow Practice

*Please bring clean boots and coveralls for the 2 in cow days, you do not have to order a kit prior to the course to participate

Once you have registered you will be provided with all the course details including address, parking information, what to wear, etc. Spots for the course are limited and filled on a first-come, first-serve basis so we recommend registering at your earliest convenience.

Course Cost

The course cost is $725+HST. Loyal EastGen customers receive a 25% discount so the course is only $543.75+HST (a total savings of $181.025+HST). To receive this discount, please enter your Eastgen Representative's last name (NO SPACES OR PUNCTUATION) as a promotional code when purchasing your ticket. Please note, payment is required 7 days prior to the course start date to guarantee enrollment. Course fees are non-refundable.

Additional Course Dates & Locations

Courses will be running throughout 2025 at multiple locations. Check out the Eastgen website for a full list of upcoming course dates and locations. If these dates and locations do not work for you, please contact aitraining@eastgen.ca with your location details.